Special Minds is a digital communication medium which promotes the visibility of people with intellectual disabilities and the support to the group, to their families and friends. It is structured in the following way: first, the reasons for the accomplishment of Special Minds, the interest, the relevance, the main objectives and the audience are indicated. Later the analysis of the competence, design and corporate identity, structure of the medium, platforms and social networks used are explained. Next, the focus of the parts and the sources used are discussed. Finally, the conclusions and personal assessment are addressed. In relation to the name of the publication, it makes reference to their minds as they are people with intellectual disabilities. And on the other hand, the use of the adjective "special" is due to the fact that their brains are amazing and original. A group with special, beautiful and admirable minds that have the possibility of succeeding in any field like other people without disabilities. The main objectives that are intended to be achieved through the publication of the cybermedia are to make the group visible in different areas, facilitate their labor insertion as well as provide them with a voice. In addition it aims to bring people with special needs closer to the public to avoid discrimination, provide a correct and precise language to address them and inform about the centres and residences as well as making known the characteristics of these people through the team of specialised professionals. Regarding the target audience, they are people with intellectual disabilities and mental illnesses, family members as well as people who are interested in learning about this group to facilitate, as far as possible, their socio-labor inclusion in our society. The media do not usually deal in depth with issues of the group of people with intellectual disabilities and sometimes the language which they use can be offensive and difficult for them to understand. Thus Special Minds was born to bring information to people with intellectual disabilities in the province, specifically, to the citizens of the province of Castellón, using social networks as the main dissemination tool. It aims to take advantage of all the advantages that the network offers and to differentiate itself from the competition in terms of themes, style and peculiarity to address its readers. As for the colours, they have been chosen according to what they reflect. Turquoise blue transmits the emotions of confidence, seriousness and understanding, and white symbolises peace. A customised logo has also been developed to identify the cybermedia. It has a brain and some butterflies. The brain represents the minds of people with intellectual disabilities and the butterflies represent changes, transformations and the evolution towards something positive. Thus the corporate identity seeks to make Internet users associate this logo and these colours to an informative body with values and with the objective of making known the positive aspects and capacities of people with intellectual and mental disabilities. Regarding to the cybermedia, it is divided into 6 different sections which are Current, Speaker,Guide, Gallery, Dictionary and Who am I?. Current affairs is where the most relevant news are shared, Speaker is where the protagonists express their feelings, Guide which is a section of interviews, Gallery where their day-to-day life is shown, Dictionary which is a space dedicated to specific terms and language to expand verbal knowledge and the last one which is called Who am I? which deals with the personal biography of the creator of the medium, the motivations, concerns and needs for which this digital medium was born. In relation to the platform used to develop the website, Wix has been chosen because it is an easy application to use and it allows people to design according to their tastes and preferences. The Special Minds website is designed in a personalised way and with the option of a free account. The post of videos, images and podcasts makes Special Minds a multimedia page which is essential in a digital communication medium and necessary to make the content more dynamic, bearable and eye-catching. On the other hand, hypertextuality also predominates, since through the publication some links are offered that lead to other websites, which are related to the subject and they may be of interest to the Internet user. Social networks are essential for the website. They serve to promote interactivity and make the content of the web visible. Therefore, Instagram and Twitter have been selected. Both platforms consist of an infinity of tools for the dissemination of the pieces and allow reaching the maximum audience possible due to their popularity. The platform on which I focus during the trajectory of publications of the webpage is Instagram as it has a visual and attractive way for users to access the content of the website. The network has 200 followers, with a total of 27 posts, which have worked well. Thanks to this platform, one of the objectives has been accomplished which was to reach a younger audience. The application allows the use of publications and stories. Twitter has also been selected although it has not reached a large number of followers. It is an instant network, where most of the users are adult people, which has allowed to promote the most relevant contents in a brief way with clear and attractive language, images and hashtags. If this post were real, an approximation of the total money that will be invested has been developed. On the other hand, the entities that have participated would have the option of collaborating with the digital medium and since it is a social issue, public aid would be sought. Current news predominate in the media. Some of them are campaigns carried out by entities to claim the lack of opportunities and socialisation of the group or to make visible various positive aspects of them. Others are new services such as a television programme with simple language, where the collaborators themselves are people with intellectual disabilities. On the other hand, some agreements of different town councils in the province of Castellón are found, which facilitate the realisation of various resources and necessary activities in specialised centres, as well as a project on remodelling of monuments in a municipality promoted by a council, where the users of an occupational centre work. The interviews carried out are, on the one hand, with experts from the sector to learn about activities that improve the quality of life of the group and advice based on real experiences, and on the other hand, interviews with relatives and people with intellectual disabilities to tell their own experiences and daily events. Regarding the audiovisual and written report, the topics are similar, where the objective is to give visibility to people with intellectual disabilities in the workplace. On the other hand, the radio report is based on the different occupational centres for people with intellectual disabilities in the province of Castellón in order to know in depth this specialised service, its objectives, advantages and main functions. In relation to the photographic galleries, some of them deal with tasks and activities that users carry out in a residence, in which they try to transmit their emotions, experiences and links with professionals through images. It should be noted that the publications of the dictionary section do not count as journalistic pieces because it is complementary information of service for users, where different experts have collaborated. To finish, regarding my personal assessment, it must be said that the preparation of the Final Degree Project (TFG) is convenient and useful because it allows you to put into practice all the knowledge and skills acquired within the career, specifically the writing of journalistic genres. So, I decided to choose the specialised cybermedia line because it was one of the most complex but at the same time the most effective tool to put skills into practice. At an academic level, the greatest difficulty has been the creation of the website because we do not have enough knowledge in this area. And on a practical level, as it is a sensitive subject, you have various limitations such as the authorisations required for taking photographs and the inclusive language in the content and the consent of the entities regarding the data and publications. On the other hand, this project has helped me to get to know specialised journalism first-hand, since when dealing with people with intellectual disabilities, you obtain technical language, in-depth knowledge of the subject and an agenda of expert sources in this field. From my point of view, I have learned a lot in the digital publishing process both as a person and as a journalist, because it has taught me to plan and streamline content writing and has allowed me to communicate first-hand with the collective. During the process I have enjoyed with professionals, close friends and, especially, with people with mental functional diversity. In short, the experience has been very rewarding and my desire is to maintain the website.

Treball Final de Grau en Periodisme. Codi: PE0932. Curs acadèmic: 2020/2021