The review presents the book International Market Analysis: Theories and Methods, written by John Kuiada, professor at Centre of International Business, Department of Business Studies, Aalborg University. The book is refreshingly new in its way of looking at a classical problem. It looks at market analysis from the point of vie of ways of thinking about markets. Furthermore, the book includes the concept of learning in the analysis of markets og how the way we understand business reality influneces our choice of methodology for market analysis.

Indlægget anmelder bogen International Market Analysis, skrevet af professor ved Centre of International Business, Institut for Erhversstudier, Aalborg Universitet. Bogen er forfriskende ny i sin måde at angribe et klasssisk problem på, idet den anskuer markedsnalysen ud fra måden vi tænker markeder på. Indvidere inddrages teorien om læring i analysen af markeder og hvordan din forståelse af forretningsverdenen influerer på dit valg af metode til markedsanalyse.