This article1 does not aim to compare the ethnopsychology of Estonians and Latvians, nor to measure the psychological characteristics inherent to the nation of Estonians (Tulviste 1998). It does strive to take a look at the folk psychology of Estonians – what is the attitude of Estonians to emotions and how the so-called average Estonian deals with emotions. By the end of this article it should also become clear why Latvians refer to us as they do.