The following article explores the rhetoric of the Catholic Church in Barranquilla during a period of political and juridical instability. The struggle between Liberals and Conservatives in their attempt to build a nation according to their own ideological interests led the Church to adhere to the political project of the Conservative party since it supported and vindicated the principles of Roman Catholicism principles. Therefore, those who rejected the authority of the Church, i.e., the Liberals, were persecuted. In order to counteract social transgressions in this particular context, the Catholic Church in Barranquilla designed a new rhetorical strategy in Barranquilla. Civil marriage, Templar structures, women and the Holy Family archetype were key issues within this particular discourse. In this way, the clergy tried to regulate the daily practices of a society characterized by high levels of illegitimacy and civil marriage.