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aDResearch ESIC International Journal of Communication Research
Article . 2020 . Peer-reviewed
License: CC BY NC ND
Data sources: Crossref
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La imagen y empoderamiento de la mujer en el sector turístico

Authors: Almudena Barrientos-Báez; Eduardo Parra-López; José Alberto Martínez-González;

La imagen y empoderamiento de la mujer en el sector turístico

Abstract

The tourism sector in both the public and private spheres is a key partner in the efforts to promote gender equality and empower women. Many times it is the personal identity itself that is affected by the lack of rights and opportunities that detract from women´s autonomy and that is evident in most cultures, necessarily establishing actions to eradicate this circumstance. Logical development od the subjet: This article raises the relationship between the tourism industry and the level of professional achievement achieved by women in their work, through a thorough literature review on the interaction between corporate governance, gender equality and business results in the global tourism industry. This article raises the relationship between the tourism industry and the level of professional achievement achieved by women in their work, through a thorough literature review on the interaction between corporate governance, gender equality and business results in the global tourism industry. The data on the application of policies that affect gender diversity obtained through different websites, are highly disparate and heterogeneous, which shows a somewhat disappointing situation framing it in the 21st century where it implies that gender equity and equality should be reflected in all areas of the personal and professional life of the human being. Research limitations/implications: Educational implications are contemplated on the real professional situation that women experience today, emotions, and their practical application in the teaching-learning process aimed at the development and optimization of the vision that must be had regarding its situation in the corporate sector. We believe that in the present situation, measures should be implemented to achieve effective and real equality between women and men with the aim of achieving improvements in our society.

Keywords

mujer, Communication. Mass media, empoderamiento, Social Sciences, P87-96, igualdad, H, turismo, educación, género

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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
2
Average
Average
Average
gold