This chapter explores the marketing and trade aspects of non-timber forest products (NTFPs), highlighting their significance in global commerce and their potential for sustainable livelihoods. NTFPs encompass a wide range of goods derived from forests, including medicinal plants, nuts, fruits, resins, fibers, and more. The chapter examines the value chains of NTFPs, from collection and processing to distribution and consumption. It also delves into the challenges and opportunities associated with marketing and trade, discussing strategies for promoting sustainable practices, ensuring fair trade, and maximizing the economic potential of NTFPs while safeguarding ecological integrity.