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Mezcal: When Culture and Consumption Collide

Authors: Tara Ceranic Salinas;

Mezcal: When Culture and Consumption Collide

Abstract

Mezcal is a spirit distilled from the heart of the agave plant. It has been produced via traditional methods in Mexico for centuries, but recently has found popularity in the United States and other countries. The rise in demand for this artisanal product could greatly benefit the eight states in which it is legally distilled with an influx of capital from tourism and export. However, with this popularity comes outside influence and the potential for unfair business practices and cultural appropriation. This case provides a general overview of mezcal and the Mexican state of Oaxaca in which it is produced. Discussion questions are presented as well as a brief teaching note.

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Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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