Of the many problems that face Africa, conflict is perpetual. In a continent whose land mass is one-fifth of the world, and where ethnicity is omnipresent, conflict is nearly inevitable. Africans are captive to the divisive and manipulative colonial repression that has placed hurdles toward nation building, particularly because foreign powers partitioned Africa without regard to culture or socio-economic development. Hence, Africa has been, for decades, been the battleground for East-West political and economic interests. Despite flagrant suffering and millions dead due to conflict, media coverage (championed by western media) have either been silent or selective as evidenced by the United States (US) and British media. Even reportage filed from Africa has been edited to suit Western audiences and other pecuniary interests. To counter tribal connotations not only to forestall stereotypes, but also to assure accuracy and fairness, African countries have instituted peace journalism in association with sympathetic international media organizations with focus on conflict resolution. Furthermore, the advent of “peace journalism” is intended to undercut the “CNN factor” whereby incredulous sources are paraded before television cameras.