With recent legislation requiring reductions in the federal budget, ocean sciences funding will come under increased scrutiny. In order to make the public and our elected leaders more aware of the value of ocean sciences, there is no better time than now for us to increase our efforts in outreach, education, and advocacy. Many of us have learned to increase our public outreach through the "Broader Impacts" of our National Science Foundation (NSF) research grants (http://www.nsf.gov/pubs/gpg/broaderimpacts.pdf). We have developed better websites, blogs, and press releases so that teachers, students, and the general public can learn about our research. We have worked with undergraduate summer interns through the NSF Research Experience for Undergraduates (REU) program. Many of you have interacted with K–12 students or with middle and high school science teachers through the NSF Centers for Ocean Science Excellence (COSEE) Program and the National Oceanic and Atmospheric Administration Bay-Watershed Education and Training Program (BWET). All of these programs are great ways to increase appreciation for the ocean sciences, but we need to do more.