The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention
Copyright policy )The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention
The advancement of the World Wide Web has resulted in the creation of a new form of retail transactions- electronic retailing (e-tailing) or web-shopping. Thus, customers’ involvements in online purchasing have become an important trend. As such, it is vital to identify the determinants of the customer online purchase intention. The aim of this research is to evaluate the impacts of shopping orientations, online trust and prior online purchase experience to the customer online purchase intention. A total of 242 undergraduate information technology students from a private university in Malaysia participated in this research. The findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention.
- Universiti Tunku Abdul Rahman Sungai Long Campus Malaysia
- UCSI University Malaysia
- Universiti Tunku Abdul Rahman Malaysia
Marketing, Information Systems and Management, Sociology and Political Science, Consumer Engagement, Impact of Social Media on Consumer Behavior, Social Sciences, Business, Management and Accounting, Impulse Buying, Epistemology, Purchasing, Decision Sciences, FOS: Philosophy, ethics and religion, FOS: Economics and business, Philosophy, Advertising, Quality (philosophy), Online Shopping, Business, Understanding Consumer Behavior in Retail Environments, User Acceptance of Information Technology, Consumer Shopping Behavior
Marketing, Information Systems and Management, Sociology and Political Science, Consumer Engagement, Impact of Social Media on Consumer Behavior, Social Sciences, Business, Management and Accounting, Impulse Buying, Epistemology, Purchasing, Decision Sciences, FOS: Philosophy, ethics and religion, FOS: Economics and business, Philosophy, Advertising, Quality (philosophy), Online Shopping, Business, Understanding Consumer Behavior in Retail Environments, User Acceptance of Information Technology, Consumer Shopping Behavior
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