Artificial intelligence has transformed the field of creative work, challenging existing ideas of creativity and creative work. AI-generated digital art has emerged at the crossroads of innovative technology and human creativity and prompted an extensive investigation into its potential consequences on a wide range of human activity. Students also consider whether AI-generated digital art influences individuals’ willingness to engage in art-related activities and produce their work. The use of AI in art evokes components of self-consciousness and identity. Furthermore, the researchers examined the colours provoked by AI-generated digital art, revealing useful information on how AI art generates new emotions and interactions. This article seeks to identify ways in which AI technologies and methodologies open up new possibilities for creators and artists, investigating through case studies, surveys, and qualitative and quantitative measures the transformative potential of AI-generated digital art and its influence on cultural and social dynamics.