Relevance. The relevance of the study is conditioned by the problem of expanding the educational space by introducing high capabilities of information and communication technologies that allow improving educational activities in primary school. Purpose. The purpose of the study is to develop a model for the development of professional competencies of future primary school teachers, allowing them to successfully apply information and communication technologies in the educational process. Methodology. The leading approach to this problem was a questionnaire survey based on the developments of V.V. Sinyavsky and V.A. Fedoroshin “Communicative and organisational inclinations”. It allows determining the level of qualities that will improve communication links, create visibility of the educational process at a high and effective level, and reveal the level of interest in the use of ICT for primary school students. Results. The paper presents a model of the use of ICT at the primary school as part of the educational process in the classroom when studying various subjects, which includes the course “Window to the world” that creates visibility and informativeness of the studied area by applying modern capabilities of ICT. Its scope includes the presentation of information in a video sequence about the explained aspects, which will increase the level of understanding and assimilation of the topic and create more interesting visual content, which will enhance motivation for the educational process and broaden the horizons of students, creating an environment for the cultural and cognitive development of primary school students. Conclusions. The study concludes that the timely adoption of ICT innovations significantly enhances the educational process in primary education, improving the quality and effectiveness of teaching through the development of a model for ICT competence that enriches the learning experience with engaging, informative content, thereby fostering cultural and cognitive development in primary school students.