This paper is a basic study for making a system that can predict the success and failure of entertainment contents at the initial stage of production. It proposes the user`s emotion modeling of dynamic narrative on entertainment contents. To make this possible, 1) dynamic narrative emotion model is proposed based on theoretical research of narrative structure and cognitive emotion model. 2) configuring the emotion types and emotion value, proposed model of three emotion parameter(desire, expectation, emotion type) are derived. 3)To measure user`s emotion in each story event of dynamic narrative, cognitive behavior and description of user(film, game) is established. The earlier studies on the user research of conceptual, analytic approach is aimed of predicting on review of the media and user`s attitude, and consequently these results is delineated purely descriptive. In contrast, this paper is proposed the method of user`s emotion modeling on dynamic narrative. It would be able to contributed to the emotional evaluation of entertainment contents using specific information.