The Lavender Traveller

descriptionPublicationkeyboard_double_arrow_right Article 01 May 2012 English Publisher:SAGE PublicationsJournal:The International Journal of Entrepreneurship and Innovation, volume 13, pages 135-142 (issn: 1465-7503, eissn: 2043-6882,

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Authors: Etain Kidney; Jennifer Manning;

doi: 10.5367/ijei.2012.0072

The Lavender Traveller

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Abstract

The Lavender Traveller, an online gay travel site, is a micro-organization in the early stages of development. It was founded in 2010 by Elena Pavlou, a Greek Cypriot lesbian travel agent. Elena is facing numerous personal and professional issues in the development of her organization, including prejudice, strategic direction and the strain of having a personal relationship with a professional partner.

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