{"references": ["1. Aithal, P. S., & Suresh Kumar, P. M., ABC Model of Research Productivity and Higher Educational Institutional Ranking, Proceedings of National conference on Curriculum Design and Development for Student centric Learning, Mangalore, India, pp.11-22, 2016, ISBN 978-81-929306-9-5.", "2. Aithal, P. S., Study of Research Productivity in World Top Business Schools, International Journal of Engineering Research and Modern Education (IJERME), Vol. I, Issue I, pp. 629-644, June 2016.", "3. Aithal P. S., Study of Annual Research Productivity in Indian Top Business Schools, International Journal of Scientific Research and Modern Education (IJSRME), Vol. I, Issue I, 2016, pp.402-414.", "4. Aithal P. S., How to Increase Research Productivity in Higher Educational Institutions \u2013SIMS Model. International Journal of Scientific Research and Modern Education (IJSRME), Vol. I, Issue I, 2016, pp.447-458.", "5. Aithal P. S., Shailashree V. T., Suresh Kumar P. M., A New ABCD Technique to Analyze Business Models & Concepts. International Journal of Management, IT and Engineering (IJMIE), Vol. 5, Issue 4, pp. 409 - 423, April 2015.", "6. Reshma, Aithal, P S, Shailashree V T, Sridhar Acharya, P. An Empirical study on working from home \u2013 A popular E-business model, International Journal of Advance and Innovative Research, Vol. 2 Issue 2 (I), pp. 12-18, 2015.", "7. Aithal, P. S., Shailashree V. T., & Suresh Kumar P. M., Application of ABCD Analysis Model for Black Ocean Strategy. International Journal of Applied Research (IJAR), Vol. 1, Isuue 10, pp. 331 - 337, Sept. 2015.", "8. Aithal, P. S., Shailashree, V.T., & Suresh Kumar, P. M., Analysis of NAAC Accreditation System using ABCD framework. International Journal of Management, IT and Engineering (IJMIE), Vol. 6, Issue 1, pp. 30 - 44, January 2016.", "9. Aithal, P. S., Shailashree V. T., & Suresh Kumar P. M., ABCD analysis of Stage Model in Higher Education. International Journal of Management, IT and Engineering (IJMIE), Vol. 6, Issue 1, pp. 11-24, January 2016.", "10. Aithal, P. S., Study on ABCD Analysis Technique for Business Models, Business strategies, Operating Concepts & Business Systems. International Journal in Management and Social Science, Vol. 4, Issue 1, pp. 98-115, 2016.", "11. Aithal P. S. & Suresh Kumar, P.M., Opportunities and Challenges for Private Universities in India, International Journal of Management, IT and Engineering (IJMIE), Vol. 6, Issue 1, pp. 88-113, January 2016.", "12. Aithal, P. S., Shailashree, V. T., & Suresh Kumar, P. M., Application of ABCD Analysis Framework on Private University System in India. International Journal of Management Sciences and Business Research (IJMSBR), Vol. 5, Issue 4, pp. 159-170, April 2016.", "13. Aithal, P. S., Shailashree, V. T., & Suresh Kumar, P. M., The Study of New National Institutional Ranking System using ABCD Framework. International Journal of Current Research and Modern Education (IJCRME), Vol. 1, Issue 1, pp. 389 \u2013 402, May 2016.", "14. Sridhar Acharya, P. & Aithal P. S., Concepts of Ideal Electric Energy System FOR production, distribution and utilization. International Journal of Management, IT and Engineering (IJMIE), Vol. 6, Issue 1, pp. 367-379, January 2016.", "15. Padmanabha Shenoy, & Aithal P. S., A Study on History of Paper and possible Paper Free World.International Journal of Management, IT and Engineering (IJMIE), Vol. 6, Issue 1, pp. 337-355, January 2016.", "16. Aithal, P. S., Comparative Study on MBA Programmes in Private & Public Universities - A case study of MBA programme plan of Srinivas University. International Journal of Management Sciences and Business Research (IJMSBR), Vol. 4, Issue 12, pp. 106-122. December 2015.", "17. Aithal P. S., & Shubhrajyotsna Aithal, Impact of On-line Education on Higher Education System.International Journal of Engineering Research and Modern Education (IJERME), Vol. I, Issue I, pp. 225-235, March 2016.", "18. Aithal P. S., and Suresh Kumar P. M., Analysis of Choice Based Credit System in Higher Education.International Journal of Engineering Research and Modern Education (IJERME), Vol. I, Issue I, pp. 278-284, May 2016.", "19. VarunShenoy and Aithal P. S., Changing Approaches in Campus Placements - A new futuristic Model.International Journal of Scientific Research and Modern Education (IJSRME), Vol. I, Issue I, pp. 766 \u2013 776, June 2016.", "20. Aithal P. S., & Sonia D. N., Hitting Two Birds with One Stone: Srinivas University B.Com. Model in Corporate Auditing.International Journal of Scientific Research and Modern Education (IJSRME), Vol. I, Issue I, pp. 853-869, 2016.", "21. Prithi Rao and Aithal, P. S., Green Education Concepts & Strategies in Higher Education Model.International Journal of Scientific Research and Modern Education (IJSRME), Vol. I, Issue I, pp. 793-802, 2016.", "22. Aithal P. S., Smart Library Model for Future Generations. International Journal of Engineering Research and Modern Education (IJERME), Vol. I, Issue I, pp. 693-703, 2016.", "23. Sridhar Acharya, P., & Aithal, P. S., Impact of Green Energy on Global Warming - A Changing Scenario.International Journal of Scientific Research and Modern Education (IJSRME), Vol. I, Issue I, pp. 838-842, 2016.", "24. Rogers, E.M., Diffusion of Innovation\u2019, The Free Press, NY, 1995.", "25. Aithal P. S., and Shubhrajyotsna Aithal, Ideal Technology Concept & its Realization Opportunity using Nanotechnology, International Journal of Application or Innovation in Engineering & Management (IJAIEM), Vol. 4, Issue 2, pp. 153 - 164, 2015.", "26. Aithal P.S., Mobile Business as an Optimum Model for Ideal Business. International Journal of Management, IT and Engineering (IJMIE), Vol. 5, Issue 7, pp. 146-159, July 2015.", "27. Aithal P. S. and Shubhrajyotsna Aithal, An Innovative Education Model to realize Ideal Education System, International Journal of Scientific Research and Management (IJSRME), Vol. 3, Issue 3, pp. 2464 - 2469, March, 2015.", "28. Aithal P. S., & Vaikuth Pai, T., Concept of Ideal Software and its Realization Scenarios. International Journal of Scientific Research and Modern Education (IJSRME), Vol. I, Issue I, pp. 826-837, 2016.", "29. Varambally, K. V. M., & Aithal, P. S., Mobile Business Technology and Business Proliferation of Banks \u2013 A futuristic Approach. Amity Business Review \u2013 an Indian Journal, Vol. 10, No. 1, pp. 9 \u2013 25, Jan-June 2009.", "30. Aithal P.S. and Varambally K.V.M., Security Issues in Online Financial Transactions with Special Reference to Banking Industry. Quality in Service Sector and Managerial Challenges \u2013 Allied Publisher Pvt. Ltd. pp 103- 114, 2006, ISBN:81-7764-992-2,", "31. Aithal P. S., and Shubhrajyotsna Aithal, Managing Anticipated Breakthrough Technologies of 21st Century - A Review, International Journal of Research & Development in Technology and Management Sciences, Vol. 21, Issue 6, pp. 112 \u2013 133, 2015.", "32. Aithal P. S., Concept of Ideal Business & Its Realization Using E-Business Model.International Journal of Science and Research (IJSR), Vol. 4, Issue 3, pp. 1267 - 1274, March, 2015."]}

Higher education institutions ought to be centres of learning as well as knowledge creation. New knowledge is generated through research activities carried out by its faculty. There are various parameters for ranking an institution such as curriculum standards, student placement record, admission demand, high profile faculty, investment and infrastructure facilities, alumni accomplishments etc. Going by this, the prime objective of a higher education institution is often forgotten. ABC model recently developed by Aithal P.S & Suresh Kumar P.M., focus on measuring annual research performance of higher educational institutions. According to this model, an organization can calculate its annual research performance using its annual research output by taking into account the following factors such as the number of articles published in refereed journals, the number of books published, and the number of chapters in edited book or number of business cases published in Journals. Studying the implications of a system or model considering all determinants in key areas and analysing the key issues to identify the effective factors and its critical constituent element is the task of ABCD analysis model. In this paper, we have attempted to apply ABCD analysing technique on ABC model of annual research productivity of higher educational institutions.