Intelligent Transport Systems use communication technologies to offer real-time traffic information services to road users and government managers. Vehicular Ad Hoc Networks is an important component of ITS where vehicles communicate with other vehicles and road-side infrastructures, analyze and process received information, and make decisions according to that. However, features like high vehicle speeds, constant mobility, varying topology, traffic density, etc. induce challenges that make conventional wireless technologies unsuitable for vehicular networks. This paper focuses on the process of designing efficient vehicle-to-vehicle and vehicle-to road-side infrastructure applications.