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Armenian Folia Anglistika
Article . 2007 . Peer-reviewed
License: CC BY NC
Data sources: Crossref
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Armenian Folia Anglistika
Article
License: CC BY NC
Data sources: UnpayWall
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Armenian Folia Anglistika
Article . 2007
Data sources: DOAJ
https://dx.doi.org/10.46991/af...
Other literature type
Data sources: Microsoft Academic Graph
https://dx.doi.org/10.46991/af...
Other literature type
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Advertising Communication in Electronic Discourse

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 15 Oct 2007Publisher:Yerevan State UniversityJournal:Armenian Folia Anglistika, volume 3, pages 56-62 (issn: 1829-0337, eissn: 2579-3039, Copyright policy )
Authors: Gayane Muradyan;

doi: 10.46991/afa/2007.3.2.056

Advertising Communication in Electronic Discourse

Abstract

The discourse of e-advertising which is considered a functional-stylistic expression of Modern English is characterized by a number of features: the abundant use of metaphoric expressions, short sentences, literary cuts, verbs in the active voice and the use of lexical units with positive or extremely negative meanings.

Keywords

Language and Literature, P

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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Published in a Diamond OA journal
Related to Research communities
Digital Humanities and Cultural Heritage