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https://dx.doi.org/10.4468/201...
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Innovation and Market-Driven Management in Fast Fashion Companies

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 01 Jun 2010 Italy English Publisher:Niccolo Cusano University-Rome Symphonya Emerging Issues in ManagementJournal:Symphonya. Emerging Issues in Management (issn: 1593-0300, eissn: 1593-0319, Copyright policy )
Authors: Arrigo, E;

doi: 10.4468/2010.2.06arrigo

handle: 10281/25656

Innovation and Market-Driven Management in Fast Fashion Companies

Abstract

In hyper-competitive markets, innovation is critical for the growth of marketdriven companies. An examination of case studies of highly competitive global companies in the fast fashion sector, reveals that detailed understanding of the market, deriving from direct management of their stores, enables Zara, Gap and H&M to develop an innovation management capability. This is a fundamental competitive driver for the company’s success.

Country
Italy
Related Organizations
Keywords

h&m case, global competition, Market-Driven Management, Innovation, Fast Fashion, Global Competition, Case Study, Marketing. Distribution of products, HF5410-5417.5, Innovation, Market-Driven Management, Innovation, Fast Fashion, Global Competition, Case Study, innovation, zara case, Market-Driven Management; Innovation; Fast Fashion; Global Competition; Zara Case; Gap Case; H&M Case, fast fashion, market-driven management, gap case

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 9
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Top 10%
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
9
Average
Top 10%
Average
gold