Market-Driven Management, Global Competition and Corporate Responsibility
Copyright policy )Market-Driven Management, Global Competition and Corporate Responsibility
The aim of the paper is to define the role of corporate responsibility in sustainable development of global firms. To be successful, global firms must be on the alert of emerging environmental trends and do their best to improve the corporate performance in line with key stakeholder expectations. In this respect, the management of corporate social responsibility highlights the criticality of the corporate intangible assets system and the need for overall assessment of corporate performance - not only financial performance but social too.
intangible assets, corporate social responsibility, global markets, Market-Driven Management, Corporate Responsibility, Corporate Social Responsibility, Intangible Assets, Global Markets, http://dx.doi.org/10.4468/2009.1.06arrigo [Market-Driven Management; Corporate Responsibility; Corporate Social Responsibility; Intangible Assets; Global Markets DOI], corporate responsibility, Marketing. Distribution of products, HF5410-5417.5, market-driven management, Market-Driven Management; Corporate Responsibility; Corporate Social Responsibility; Intangible Assets; Global Markets, Market-Driven Management, responsabilità aziendale, responsabilità sociale, risorse intangibili, mercati globali
intangible assets, corporate social responsibility, global markets, Market-Driven Management, Corporate Responsibility, Corporate Social Responsibility, Intangible Assets, Global Markets, http://dx.doi.org/10.4468/2009.1.06arrigo [Market-Driven Management; Corporate Responsibility; Corporate Social Responsibility; Intangible Assets; Global Markets DOI], corporate responsibility, Marketing. Distribution of products, HF5410-5417.5, market-driven management, Market-Driven Management; Corporate Responsibility; Corporate Social Responsibility; Intangible Assets; Global Markets, Market-Driven Management, responsabilità aziendale, responsabilità sociale, risorse intangibili, mercati globali
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