A Truly Co-operative Venture: The Case of Co-operative Food

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 01 Dec 2007 Italy English Publisher:Niccolo Cusano University-Rome Symphonya Emerging Issues in ManagementJournal:Symphonya. Emerging Issues in Management (issn: 1593-0300, eissn: 1593-0319,

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Authors: Bob Doherty;

doi: 10.4468/2007.2.05doherty

A Truly Co-operative Venture: The Case of Co-operative Food

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Abstract

Civil society has responded to the predicament of marginalised producers by the rapid emergence of the fair trade market both within the UK and internationally. Co-operative Food is part of a larger group of diverse businesses from travel to The Co-operative Bank. The Co-op is consumer owned and democratically controlled (one member one vote) by its members, ordinary shoppers. Co-operative Food’s success in mainstreaming fair trade demonstrates the important role played by social resources in ethical relationship marketing.

Country

Italy

Related Organizations

National Institute for Nuclear Physics
Italy
Liverpool Business School
United Kingdom
University of Milano-Bicocca
Italy
Liverpool John Moores University
United Kingdom

Keywords

corporate social responsibility, global markets, co-operative food fair trade, global trade, Marketing. Distribution of products, HF5410-5417.5, co-op own label, ethics, Co-operative Food Fair Trade; Co-op Own Label; Corporate Social Responsibility; Ethics; Global Trade; Global Markets; The Case of Co-operative Food, http://dx.doi.org/10.4468/2007.2.05doherty [Co-operative Food Fair Trade; Co-op Own Label; Corporate Social Responsibility; Ethics; Global Trade; Global Markets; The Case of Co-operative Food DOI], the case of co-operative food

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