Current philosophical and scientific approaches to consciousness are very often characterised by a strong background presupposition: whatever the precise details of a theory of consciousness may be, a physicalist – or materialist – view of consciousness itself must be correct. I believe, however, that this conviction, pervasive though it may be, is not really justified. In particular, I think (1) that the arguments offered in favour of the materialist presupposition are weak and unconvincing, and (2) that there is a very strong prima facie case for rejecting physicalism regarding phenomenal consciousness. In a previous article of mine I have already discussed the first point; the present paper is devoted to elaborating the second, presenting a common-sense-based argument against physicalism.