<div class="htmlview paragraph">The Future of new electronic systems application in the automobile is extremely promising. New systems such as mobile multimedia, control-by-wire systems, advanced safety interiors, and collision avoidance coupled with smart sensors and actuators, in a potentially new integrated vehicle wiring system, means significantly more electronic content in the automobile of the future.</div> <div class="htmlview paragraph">The challenge of the automotive electronics industry is to develop a vision of these future products, and then follow a defining process to develop the technologies necessary to offer timely, reliable, and cost effective products to the automotive consumer.</div> <div class="htmlview paragraph">This paper presents a methodology by which global market trends, market considerations, and engineering developments are combined to create a product vision. This vision is used to generate technology roadmaps that spawn technology development projects. Technology projects in turn help to create product strategies that result in new marketable products.</div> <div class="htmlview paragraph">Delphi Automotive System's vision of “Next Century Winners,” which are stimulating new product development and technology projects that enabled new product developments, are examined in this paper.</div>