This study makes an original contribution to the literature on social media usage for learning purposes through the phenomenological approach of enquiry. It examined the general motivations for social media usage; how social media is used to meet academic needs; perceived academic benefits; and how social media usage disrupts studies. A total of 24 undergraduate students were engaged in rigorous focus group discussions. Results showed that social media has been adapted to suit the academic needs of users through the process of appropriation. It was found that although social media could be a viable platform for inter-university-collaborative-learning, respondents hardly engaged in that. It was suggested that students create inter-university social media groups for collaborative learning. There were accounts of negative implications of using social media, like addiction and distractions. Students must adopt tactics to handle distractions which could prove helpful in out-of-school settings like the workplace.