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Infographics

An Approach of Innovative Communication Tool for E-Entrepreneurship Marketing
Authors: Waralak V. Siricharoen;

Infographics

Abstract

Infographics were used to support the work of journalism back in 1980s. It may be used to accommodate newsletters, newspapers, magazines, and reports. Now the infographics have been applied for telling the story. Additionally, the changing lifestyle in digital age, data and information need to be quicker and easier processed. People scan for the headlines and graphics (usually in pictures, graphs, charts) that draw their interest. They spend less time to consider whether it is worth further reading. Interactive, Multimedia and Video infographics can be created in 3D to make it more appreciative than regular illustrative pictures and text, especially for the difficult and complicated contents. For the people who need to communicate quickly; the spoken or printed account is sometimes too difficult for understanding. With infographics can escalate the growth of e-entrepreneurship, they will be very useful as the well-organized, easy-to-understand, eye-catchy, and shareability marketing tools. The suggestive guidelines of infographics creation are also addressed. This paper also includes the history, importance, and benefit of infographics in general and introduces the tools for making infographics professionally.

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    selected citations
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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    14
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Top 10%
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
14
Top 10%
Top 10%
Average
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