
doi: 10.4000/qds.742
In this work I study cultural consumption from a multidimensional perspective, in order to take into consideration the complexity of consumption behaviour, that is often organized into diets. The hypothesis that shapes my work is that consumption experiences are strongly related to the structural position of individuals, namely to their education, occupational category, social class, but also to their sex and age: in other words, cultural dimension reinforces and is reinforced in turn by social condition.For this reason, I decided to investigate the influence of stratification variables – with special attention to education, occupational category and social class – both on the intensity of cultural consumption and on the variety of cultural diets. For this aim, I used an unsupervised clustering method, named Kohonen Self-Organizing Map, that is able to condense a large number of indicators of cultural consumption – audio-visual media, press media, new technologies, cultural practices and activities – extracted from the data set of Istat Multiscopo Survey on Italian Families “Citizens and Leisure Time” (years 2000-2006).The map of cultural consumption found out in this way supports the idea of the existence of cultural diets that can be associated to specific patterns of consumption. Empirical analysis demonstrated the existence of a strong correlation among indipendent variables (sex, age, place of residence, education, occupational category, social class and some lifestyle indicators) and specific cultural diets. This finding is consistent with the hypothesis of the importance of social position in shaping variety, intensity and characteristics of cultural consumption.
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