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Business, Management and Economics Engineering
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Business, Management and Education
Article . 2010 . Peer-reviewed
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Business, Management and Education
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Business, Management and Education
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https://dx.doi.org/10.3846/bme...
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THE PECULIARITIES OF ATTITUDE FORMATION TO FOREIGN PRODUCTS

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 20 Dec 2010Publisher:Vilnius Gediminas Technical UniversityJournal:Business, Management and Education, volume 8, pages 109-121 (issn: 2029-7491, eissn: 2029-6169, Copyright policy )
Authors: Paukštė, Vaidotas; Normantas, Mantas; Normantienė, Lina;

doi: 10.3846/bme.2010.08

THE PECULIARITIES OF ATTITUDE FORMATION TO FOREIGN PRODUCTS

Abstract

Nowadays the attitude formation is one of the most popular topics in marketing literature. However, in the scientific literature there are many publications, which exclude different factors. Despite this fact, in scientific literature there are not a lot of publications about attitude formation to foreign products. In this publication scientific literature analysis of attitude, attitude formation and ethnocentrism is accomplished. This publication discloses the main attributes of attitude formation to foreign products. According to the results, the customers‘ experience has the biggest influence on attitudes to foreign products. Also, it was found, that other attitude formation factors have an influence on attitude, but the influence is small when customers are ethnocentric.

Keywords

ethnocentrism, HF5001-6182, attitude, Management. Industrial management, Business, Articles, HD28-70, attitude formation, foreign products

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold