Eye fixations were recorded at viewing of picture-label stimuli presented under either recall or recognition instructions; both retention tests were administered. Ss performed substantially better on the retention test of which they were informed, indicating differential encoding of the same stimuli in anticipation of test type. There was no correlation between recognition and recall of items, evidence that different information from the encoded stimuli was utilized in performing each test. Encoding strategies had no effect on how Ss regarded the stimuli, but viewing patterns were related to memory performance: More word fixations was associated with better verbal recall, while fewer picture fixations was associated with better recall and with better picture recognition.