The language, as a communication system, is established through speech production by the speaker. Linguistics and Sociology postulate criteria for analyzing linguistic and social factors. The linguistic performance is governed by norms acquired by the speaker, but this does not exempt speech communities from verbal creation. This work intends to explore both the language and linguistics realms, which are susceptible to the insertion of verbal creativity. This creativity arises from the variation observed at each level of language and the extralinguistic factors that influence it. The conclusion of this work presents a didactic proposal aimed at expanding vocabulary, which can be used for the creation of phonological words in Spanish.