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Journal Communication Spectrum
Article . 2019 . Peer-reviewed
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Journal Communication Spectrum
Article
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Journal Communication Spectrum
Article . 2018
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https://dx.doi.org/10.36782/jc...
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PESAN ANTIPERUNDUNGAN DALAM IKLAN KOMERSIAL Kasus iklan Burger King versi “Bullying Jr.”

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 13 Mar 2019Publisher:Universitas BakrieJournal:Journal Communication Spectrum, volume 8 (issn: 2087-8850, eissn: 2622-6405, Copyright policy )
Authors: Medo Maulianza; Septrani Galib;

doi: 10.36782/jcs.v8i2.1850

PESAN ANTIPERUNDUNGAN DALAM IKLAN KOMERSIAL Kasus iklan Burger King versi “Bullying Jr.”

Abstract

This study describes the identification of anti-bullying message and the construction of social reality in Burger King ad version “Bullying Jr.” through semiotics analysis on signs. Semiotics theory used in this study is focusing on Roland Barthes perspective. The analysis shows that majority of society tends to be antipathy towards bullying that happens around them. The message included in this advertisement is for the society to be braver to fight bullying around them.

Keywords

burger king, roland barthes, semiotics, bullying, Communication. Mass media, social reality construction, P87-96

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
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    influence
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold