The current study aims at investigating the importance of forming media knowledge of the structure of the second language learners in the current stage of social development. Thus, the text deals with the basic linguistic concepts associated with the problematic issues including "secondary linguistic personality", "media literacy", "communicative competence", and "media text".The study also investigates the source of the media literacy phenomenon in the framework of the secondary linguistic personality that is based on the traditional model of Russian linguistic level of linguistic personality developed by G.I. Bogin and Yu.N. Karaulov. Moreover, it discusses the possibility of using the most important data on the linguistic consciousness of the native- speakers of the target language which obtained from psycholinguistic lexicography in which they exhibit the options of using the results of the given associative experiment as being one of the main tools that can be used to improve the media knowledge of students who learn Russian as a second language.