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Taylor Swift trademark strategy:

a model for artist IP protection
descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2025 English
Authors: Caminero, Leticia,; World Intellectual Property Organization, ;

doi: 10.34667/tind.59072

Taylor Swift trademark strategy:

Abstract

As Taylor Swift announces her new album, The Life of a Showgirl, all that goes into it behind the scenes showcases her ability to blend creative vision with strategic IP management seamlessly. This is the complete breakdown of her branded universe.

Keywords

SOUND RECORDING INDUSTRY, INTELLECTUAL PROPERTY

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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