The eParenting: High-Tech Kids program addresses the positive role technology can play in parenting 9- to 14-year-olds. Delivered via middle schools' parent email lists, the program comprises 56 "posts" (articles) related to positive uses of digital media/technology in parenting preteens and teens. In 2016 alone, nearly 35,000 Wisconsin families, representing 24 counties and 77 schools, were reached. Self-report parent feedback, collected over 3 years, indicated increased understanding of how to use digital media as a parenting tool, more positive views on using digital media in parenting, and increased conversations with children about digital media. Schools also valued the resulting improved connection with parents