The aim of this paper is to develop an algebraically feasible approach to solutions of the oriented associativity equations. Our approach was based on a modification of the Adler–Kostant–Symes integrability scheme and applied to the co-adjoint orbits of the diffeomorphism loop group of the circle. A new two-parametric hierarchy of commuting to each other Monge type Hamiltonian vector fields is constructed. This hierarchy, jointly with a specially constructed reciprocal transformation, produces a Frobenius manifold potential function in terms of solutions of these Monge type Hamiltonian systems.