Substantial investment from both the private and public sectors will be needed to achieve the ambitious Sustainable Development Goal 2 (SDG2), which focuses on ending poverty and achieving zero hunger. To harness the private sector, high quality, transparent metrics are needed to ensure that every dollar spent reaches the most marginalized segments of a community while still helping institutions achieve their goals. Satellite-derived Earth observations will be instrumental in accelerating these investments and targeting them to the regions with the greatest need. This article proposes two quantitative metrics that could be used to evaluate the impact of private sector activities on SDG2: measuring increases in yield over baseline and ensuring input availability and affordability in all markets.