In this work, a general class of discrete time bidirectional associative memory (BAM) neural networks (NNs) is investigated. In this model, discrete and continuously distributed time delays are taken into account. By utilizing this novel method, which incorporates the approach of Kirchhoff’s matrix tree theorem in graph theory, Continuation theorem in coincidence degree theory and Lyapunov function, we derive a few sufficient conditions to ensure the existence, uniqueness and exponential stability of the periodic solution of the considered model. At the end of this work, we give a numerical simulation that shows the effectiveness of this work.