Self-control is defined as individuals' capacity to alter, modify, change, or override impulses, desires, and habitual responses (Baumeister, 2002; Muraven et al., 2005). Capacity for self-control is important and adaptive. Without it, we would be “slaves” to habits and impulses and unable to engage in sustained, goal-directed behavior. Loss of self-control has been shown to be related to numerous maladaptive health, social, and economic outcomes (Baumeister, 2002). Contemporary theories indicate that human capacity for self-control is limited (Baumeister et al., 1998). According to the strength model of self-control, performance on tasks requiring self-control draws energy from a general, unitary, and limited “internal” resource (Baumeister et al., 1998; Muraven et al., 1998). Because this resource is finite, the model predicts that engaging in tasks requiring self-control would lead to the depletion of the resource and reduced performance on subsequent self-control tasks. The state of self-control resource depletion is termed “ego-depletion.” ; Full Text