Abstract This study presents alternative estimates of quantity-price relationship for broiler meat at the ratil level with respect to source and nature of the data. In particular, since the data came from a cross-sectional sample, “own” and “other” prices of meat items in different cities can be included in the analysis. Thus, the role that prices play in reflecting the differences of demand patterns may be ascertained. The methods employed in estimating the parameters are straightforward; the results seem quite reasonable, and generally exhibit a high degree of statistical reliability. Covariance analysis suggested that one regression line would not appropriately represent the demand relations for the entire set of observations. Thus, models were developed to allow for differences in consumption pattern due to geographic location. The estimated coefficients indicated that price and income elasticities of demand for broiler meat at retail level were generally consistent with expectations and available evidence. The consumption patterns of the two markets studied differ with respect to their response to the price of substitutes and population characteristics, but not to own price and income elasticities.