This article discusses the rituals of commemoration in late medieval Tallinn, donations to the Church as a means of perpetuating one’s memory, and extant artworks that can be linked to the phenomenon of memoria. The analysis includes individual and collective strategies for commemoration, and the selected case studies illustrate the intentions and actions of both sexes. It also addresses the role of personal and institutional patron saints in the phenomenon of endowments and in the culture of commemoration. The article begins with a review of normative sources (mainly the statutes of merchants’ guilds) and proceeds to memorial monuments commissioned by groups and individuals.