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Community Empowerment
Article . 2022 . Peer-reviewed
License: CC BY NC
Data sources: Crossref
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Marketing development of SMEs assisted by Lazismu Bandongan with digital marketing

Authors: Ika Hermeining Normawati; Nayunda Gunawan Saputri; Lina Wahyu; Dyan Ihza Mahendra; Alfina Khusni Rodiyatul Hidayati; R. Arri Widyanto;

Marketing development of SMEs assisted by Lazismu Bandongan with digital marketing

Abstract

Ngepanrejo Village is one of the villages in the Bandongan District which has 1,931 Micro, Small and Medium Enterprises (MSMEs) and 800 of them are registered in Ngepanrejo Village. However, MSMEs in Ngepanrejo Village which are home industries, especially traditional food such as criping lenteng and peanut crackers do not yet have branding and sales are still conventionally sold in traditional markets, so coaching is needed especially for branding and marketing. The focus of this activity is data collection on MSMEs and digital marketing to improve the marketing of their products. The activity model used in this service is Participatory Rural Appraisal (PRA) which demands an active role from the community. The result is an increase in marketing methods and added value in the field of science and technology, namely digital marketing by utilizing the Mitramu application belonging to Lazismu Bandongan.

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    influence
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Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold