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Claim

The effort paradox: Effort is both costly and valued

descriptionPublicationkeyboard_double_arrow_right Article , Preprint , Other literature type 01 Jan 2017Publisher:Center for Open ScienceJournal:Trends in Cognitive Sciences, volume 22, pages 337-349 (issn: 1364-6613, Copyright policy )Funded by:NSERC | unidentified, SSHRC | unidentified
Authors: Shenhav, Amitai; Inzlicht, Michael; Olivola, Christopher; Olivola, Christopher;

doi: 10.31234/osf.io/b5a2m , 10.1016/j.tics.2018.01.007 , 10.2139/ssrn.3069591 , 10.17605/osf.io/b5a2m

pmid: 29477776

pmc: PMC6172040

The effort paradox: Effort is both costly and valued

Abstract

According to prominent models in cognitive psychology, neuroscience, and economics, effort—be it physical or mental—is costly: when given a choice, humans and non-human animals alike tend to avoid effort. Here, we suggest that the opposite is also true and review extensive evidence that effort can also add value. Not only can the same outcomes be more rewarding if we apply more (not less) effort, sometimes we select options precisely because they require effort. Given the increasing recognition of effort’s role in motivation, cognitive control, and value-based decision-making, considering this neglected side of effort will not only improve formal computational models, but also provide clues about how to promote sustained mental effort across time.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
617
Top 0.1%
Top 1%
Top 0.1%
hybrid
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Neuroscience
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