The article examines Sovietisms usage in the living Russian speech. The paper reveals the process of secondary ideologization of the Soviet nominations. Scientific originality of the study lies in the fact that the author describes impetuous lexico-semantic transformations of outdated Sovietisms by the example of the Soviet nominations with the nuclear component ‘колхоз’ (collective farm). As a result, it is shown that sarcastic and ironical attitude to the Soviet realia serves to fill semantic lacuna in young people’s linguistic consciousness due to loss of denotative meaning of the Soviet nominations.