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Between ?Girl Power? and ?Reviving Ophelia?: Constituting the Neoliberal Girl Subject

Authors: Marnina Gonick;

Between ?Girl Power? and ?Reviving Ophelia?: Constituting the Neoliberal Girl Subject

Abstract

This article investigates two of the discourses currently organizing meanings of girls and girlhood. These are the multi-stranded "Girl Power" and "Reviving Ophelia," which both emerged in the early 1990s. I argue that "Girl Power" and "Reviving Ophelia" set up an intriguing illustration of not only competing definitions of femininity but also how discourses may interpellate feminine/feminist subjects in a non-unitary way. At first glance, the two discourses seem to offer opposing significations of femininity. On the one hand, "Girl Power" represents a "new girl," assertive, dynamic, and unbound from the constraints of femininity. On the other hand,"Reviving Ophelia" presents girls as vulnerable, passive, voiceless, and fragile. However, this article demonstrates that it is also possible to view the two discourses as other than opposing, competing, and contradictory. Rather, this article investigates how the two discourses position girls in varying ways in relation to the emerging configurations of subjectification demanded by shifting relations of production, globalizing economies, and redefined relationships between governments and citizens related to the rise of neoliberal policy and practice.

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
62
Top 10%
Top 10%
Average
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