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Ars Educandi
Article . 2016 . Peer-reviewed
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Ars Educandi
Article
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Ars Educandi
Article . 2016
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Jagiellonian University Repository
Conference object . 2016
Data sources: Jagiellonian University Repository
https://dx.doi.org/10.26881/ae...
Other literature type
Data sources: Microsoft Academic Graph
https://dx.doi.org/10.26881/ae...
Other literature type
Data sources: Microsoft Academic Graph
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Gry komputerowe a nowe media: o jednym ze sposobów współdziałania w tworzeniu marki

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type , Conference object 01 Dec 2016 Poland Publisher:Uniwersytet GdanskiJournal:Ars Educandi (issn: 1230-607X, Copyright policy )
Authors: Kierepka, Radosław;

doi: 10.26881/ae.2016.13.03

Gry komputerowe a nowe media: o jednym ze sposobów współdziałania w tworzeniu marki

Abstract

Gry komputerowe są postrzegane jako produkt czysto rozrywkowy, który nie ma żadnego związku z innymi mediami, takimi jak telewizja, film czy nawet książki. Jako konsumenci wciąż szukamy nowych wrażeń. Jedną z metod, które pomogą doświadczyć nam czegoś nowego i świeżego, jest opowiadanie transmedialne. Celem tekstu jest pokazanie, jak wielki wpływ mają gry komputerowe na rozwój nowych mediów i marek.

Country
Poland
Related Organizations
Keywords

opowiadanie transmedialne, marka, brand, video games, new media, gry wideo, L, transmedia storytelling, nowe media, Education

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    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
Published in a Diamond OA journal