This research allows to know the behavior of the adolescent consumer, which has varied year after year due to brand tendencies and other factors that influence their demands. Four techniques were used that allowed the collection of information through documentary observation, interviews, focus groups and surveys, which were analyzed and interpreted, separating the adolescent into two groups, early age (10 to 14) and mature age (15 to 19), thereby obtaining a complete analysis of the current situation. The results show that the thinking of the early adolescent and the mature adolescent are different, mainly due to the environment in which they develop and interact, as well as the influences that people have had on them. Since their needs of the types of teens are different, companies and brands choose different ways to captivate the teen consumer.