As we propose typographic game based on the imaginary verses of the poet Ronald Polito, different animals come to life through the iconic conception of Guto Lacaz in A galinha e outros bichos inteligentes (The chicken and other intelligent animals). The typography used in the name of each animal, alluding to the movements, gives the reader the feeling that the word will move at any moment. This is confirmed in the transposition of visual poetry to the video poetry Bichos Tipográfico Animadas.This investigation aims to understand the iconicity of the printed work and the intermidial dialogue present in the transposition from one medium to another. The methodological approach is based on Leo Hoek's A transposição intersemiótica, present in Márcia Arbex's Poéticas do visível: ensaios sobre a escrita e a imagem.