The article outlines innovative techniques and technolo- gies that contribute to an individual-centered approach in the train- ing and development of key competencies of the future physician at the classes of Ukrainian literature at the Chernivtsi Medical Col- lege of BSMU. The research is aimed by the need to highlight the problems of teaching Ukrainian literature with the help of various innovative pedagogical techniques, methods and forms. Research methods are determined by its goals and objectives. The descriptive method, observation, classifications are used in the work. The scientific novelty of the work lies in the fact that the role of using innovative techniques for teaching Ukrainian literature in classes is analyzed for the first time. Conclusions. The content of innovative techniques and their ways of implementation is deter- mined taking by taking into account a personality-oriented ap- proach in teaching Ukrainian literature, which significantly im- proves the quality of teaching material and the student’s compre- hension by students, enriches the content of the educational pro- cess, increases motivation for studying Ukrainian literature, creates conditions for a closer partnership between teachers and students.