To write what is worth publishing, to find honest people to publish it, and get sensible people to read it, are the three great difficulties in being an author (Charles Caleb Colton, English sportsman and writer, 1780-1832). Scholarly journals have been the basic tool for scientific communication for over three centuries, since the Flemish itinerant craftsman William Caxton and his assistant Wynkyn de Worde set up his heavy wood and metal German designed printing press in the shadow of St Paul’s Cathedral in 1476. Scientific societies publish and distribute these journals to their members as a part of their subscription. With the huge investments in basic scientific research which occurred after the Second World War, the scientific societies had great difficulty in keeping pace with the phenomenal growth in the number of publications that sprouted. Journals catering to new disciplines arose when researchers in these specialised areas found it difficult to get their works published in the journals which kept to traditional views of the boundaries of disciplines [1]. Publishers, in general, ceased to be their own booksellers in the 18