The paradox of high prevalence but low probability of having an egg develop to an adult has been resolved by the evolution of 3 major and basic strategies involving transmission: evolution of life cycles interpolated into host biology; presentation of infective stages that increase probability of contact between host and parasite; and increase in reproductive potential. The rarity of direct cycles confirms that cycles in themselves, with at least 2 hosts, are a key element of cestode success because they provide a vehicle for dispersal and transmission of infective stages. Transmission is primarily by passive stages that become incorporated through intermediate hosts or accidentally in the food chain. High host specificity results from efficient transmission pathways but may represent a fragile system for the evolution of the species. Probability of transmission is increased through diversity of intermediate hosts, making eggs more susceptible to ingestion and by behavioral manipulation of hosts by parasite stages. Spatial and temporal aspects of transmission may be increased through paratenesis. Asexual proliferation of immature stages is uncommon and is favored where there is selective predation; such proliferation may be part of a transmission strategy of colonial cestodes that require high infrapopulations in order to survive. Hyperapolysis may be part of a transmission strategy used by the Tetraphyllidea, Trypanorhyncha, and Lecanicephalidea to increase proglottid production. The dynamics of transmission for cestodes of humans and domestic animals require a different perspective than those of wild hosts. All strategies are reviewed within the framework of certain cestode morphological and ecological constraints. A total of 11 figures and 48 references complements the text.