Heredity, Personality Traits, Product Attitude, and Product Consumption: An Exploratory Study

descriptionPublicationkeyboard_double_arrow_right Article 01 Nov 1973Publisher:JSTORJournal:Journal of Marketing Research, volume 10, page 376 (issn: 0022-2437,

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Authors: Arnon Perry;

doi: 10.2307/3149384 , 10.1177/002224377301000404

Heredity, Personality Traits, Product Attitude, and Product Consumption: An Exploratory Study

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Abstract

This article focuses on two questions: To what extent can the attitude toward and the consumption of alcohol, cigarettes, and coffee be explained by a genetic factor? and To what extent can heredity be the link between two personality traits, anxiety and extroversion-introversion, and the attitude toward the consumption of these three products?

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Tel Aviv University
Israel

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