Main characteristics of zoo technical conditions that are important for geographical brand of origin of native white cheese from Sjenica are presented in this paper. General characteristics of farms, as well as typical methods of breeding cattle and sheep in this part of the Republic of Serbia are described. Basic condition necessary for one product to find and preserve it's place on the market is the continuous presence on the market without any oscillations in regard to the quality. In order to achieve this goal, the availability of main raw material must always be secured, in case of white cheese from sjenica - milk, whether sheep or cow milk. Precisely the providing of essential raw material of good quality represents the greatest problem. Owners of farms which are included in the research project "Optimization and standardization of the technology for production of white cheese from Sjenica with protected brand of origin" have expressed the desire to increase their production by introducing new animals to their breeding stocks. In this regard, it is necessary that the government proceeds with systematical measures to support the efforts of those farmers who are interested in livestock production and production of native products with protected geographical brand of origin, among which white cheese from Sjenica has important role.